Cult Digital Creative × Haven Property Development

Brand hub · v1.0 · Renovation & property developmentPerth, WA · November 2026

Considered homes, built to last.

Main colourways
Chapter 1

Logos

A refined serif wordmark with a single slash: the line of a pencil on a plan. Five lockups cover everything from site boards to a profile picture. Pick a colourway on any card, then copy or download.

The suite

5 marks · vector files
Chapter 2

Colour

Sage, concrete, black and white: the materials of a well-built home. Quiet, natural and confident. Tap any swatch to copy its hex.

Approved pairings

WCAG contrast ratio shown
Chapter 3

Type

The Seasons for headlines, Glacial Indifference for everything else.

Display · The Seasons
Renovate with confidence.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?

Shown here in Italiana, a free web lookalike.

Text · Glacial Indifference · free
Aa Gg
Light body copy Regular captions, UI Medium labels, emphasis

Shown here in Questrial, a free web lookalike.

Type scale

Web px · print pt
Display
72 / 54 ptConsidered homes, built to last.
Heading
40 / 30 ptRenovate with confidence.
Subheading
Medium · 20 / 15 ptRenovations and property development across Perth.
Body
Light · 16 / 10 ptWe take homes from tired to timeless, managing every stage with care, clear communication and craftsmanship you can see.
Label
Medium · 11 / 7 pt capsRenovation · Perth · 2026
Chapter 4

Photography

Bright, clean and architectural. Natural light, white walls and honest work in progress.

Haven brand photograph
Haven brand photograph
Haven brand photograph
Haven brand photograph

Three rules

Brief every photographer
Light

Bright daylight

Shoot interiors in daylight with every blind open.

Frame

Clean lines

Straight verticals and lots of white space.

Story

Before to after

Show the process, not just the reveal.

Chapter 5

Voice

Calm, capable and clear. We sound like the builder you trust with the keys to your home.

Pillar 01

Considered

Every detail thought through.

Pillar 02

Reliable

Clear timelines, no surprises.

Pillar 03

Refined

Quiet confidence, never flashy.

How it sounds

We say · not
We say

"We'll walk you through every stage, so you always know what's next."

Not

"Cheapest quotes in Perth!!"

We say

"Quality you'll notice for years."

Not

"We'll have it done in no time."

Taglines

Primary plus supporting
Considered homes, built to last.Primary
Renovate with confidence.Website, ads
Your home, reimagined.Socials
Chapter 6

In use

How the identity comes together across socials, print and web.

Instagram grid

4:5 · 1080 × 1350
Considered homes, built to last.
Before. During. After.
Now booking 2027 projects.

Business card

85 × 55 mm · front & back
Haven Property DevelopmentRenovations · Developmentshello@havenproperty.com.auhavenproperty.com.au

Website header

Desktop
ProjectsServicesAboutStart your project
Renovation & property development · Perth, WAConsidered homes, built to last.

Renovations and property development across Perth, managed with care from first sketch to final handover.

Start your project

Example brand hub created by Cult Digital Creative for Haven Property Development. Contact details on mock-ups are illustrative.