Cult Digital Creative Brand Hub

Chapter 1

Logos

Five marks, one family. All are drawn from Quipo and supplied as outlined vectors, so they look the same everywhere. Pick a colourway on any card, then copy the SVG.

The suite

Approved 3 Nov 2026

Clear space & minimum size

x = half the height of the C in CULT

xx

Keep at least x clear on every side of every logo. No text, edges or busy imagery inside that space.

Primary30 mm · 120 px wide

Stacked20 mm · 80 px wide

Block25 mm · 100 px tall

Brand mark8 mm · 16 px tall

Pill15 mm · 60 px wide

Below these sizes, step down to the brand mark. The Poppins text in the block lockup is the first thing to blur.

Please don't

Protect the mark

Stretch, squash or skew.

Use Neon on Milk for small logos or text.

Recolour outside the palette.

Rotate or tilt.

Add shadows, outlines or effects.

Crop the logo or let it run off the edge.

Place on a busy, high-contrast pattern without a solid panel.

Pair two accents with low contrast.

Chapter 2

Colour

Four main colours do almost all the work. Spicy and Olive are accents: small, deliberate moments. Tap any swatch to copy its hex.

Main four

About 90% of any layout

CMYK values are starting points. Proof with your printer before a print run.

Approved pairings

WCAG contrast ratio shown

4.5:1 or more is safe for body text. 3:1 or more works for large headlines and logos only. Neon on Milk (1.3:1) is reserved for big graphic moments, never words.

Proportion

A guide, not a rule

MILK 35

ESPRESSO 30

WINE 15

NEON 10

5

Pattern-only tints

#661109 · on Wine

#2B1F1A · on Espresso

#EAD3B5 · on Milk

Chapter 3

Type

Quipo makes the noise; Poppins keeps it clear. Two typefaces, nothing else.

Display · Quipo by Studio Aurora

Join the cult.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?·

Headlines, short statements, numbers and the logo. Lowercase sets as a narrower cut with the ball-top i, so mixed case is fine. Never for paragraphs or anything under 18 px.

Text · Poppins (Google Fonts, free)

Aa Gg

Light 300 · body copy Regular 400 · captions, UI Medium 500 · labels, emphasis SemiBold 600 · sparingly Light Italic pull quotes

Type scale

Web px · print pt

Display
Quipo · 96 / 72 ptSmall brands, big presence.

Heading
Quipo · 48 / 36 ptSeriously good marketing.

Subheading
Poppins Medium · 22 / 16 ptStrategy, content, EDMs and websites for independent brands.

Body
Poppins Light · 16 / 10 ptWe plan it, shoot it, write it and launch it, so your brand looks as good online as it feels in person. Strategy first, then the work that earns attention.

Label
Poppins Medium · 11 / 7 pt
caps, +16% trackingCase study · Perth · 2026

Pairing rules

Keep it editorial

One loud thing

One Quipo line per layout or section. Everything around it is Poppins Light with plenty of space.

Labels do the structure

Small Poppins Medium caps, widely tracked, carry dates, categories and page furniture.

Email-safe fallback

Email clients won't load either font. Set headlines and the logo as images with alt text, and body copy in Arial.

Chapter 4

Texture

Real materials, photographed close: houndstooth, croc and corduroy velvet. And one pattern we own outright: the CULT repeat.

Material library

Photographic, never illustrated

Close-up of wine and cream houndstooth fabric — Houndstooth

Glossy olive croc-embossed leather — Olive croc

Chartreuse corduroy velvet upholstery — Corduroy velvet

Texture to come
A sharp black-and-white tile shot

Material photos are moodboard references. Replace with licensed stock or our own shoot before public use.

The CULT repeat

Seamless at any size

Layout

Colourway

Scale

Tone-on-tone sits quietly behind text. The high-contrast versions are for moments that should shout: merch, story backgrounds, event walls.

Use texture to

Fill a full-bleed background or a section opener
Back a business card, a tote or a story cover
Sit behind a logo on a solid panel
Add one tactile moment per layout

Avoid

Texture behind paragraphs or small text
Two textures touching each other
Drawn or vector imitations of the materials
Tinting the photos away from their real colour

Chapter 5

Photography

Shot like a magazine, styled like a set. Warm film colour, lived-in interiors, red nails and good props. People are often half-hidden; the objects tell the story.

The look

Moodboard references

Woman on a green sofa hiding her face behind a book titled Survival Guide — Face hidden, prop does the talking

Peach rotary phone handset hanging off a brown velvet sofa with fringe trim over green carpet — Object as hero, moody pool of light

Hands with red nails and gold rings holding a white mug against a tan velvet blazer — Red nails, gold, texture up close

Overhead of a white desk with a cream lamp, red pen, notepad, orange stapler and calculator — Overhead flat lay, retro office props

Woman in a cream headscarf and dark sunglasses in front of a wavy chartreuse tile wall — Bold colour backdrop, deadpan pose

Tan leather office chair with an open photography book on the seat — Vintage furniture, warm flash

Orange tights and patent heels beside a hand with orange nails reaching for a crystal coupe on carpet — Cropped, playful, colour-matched

Leather notebooks fanned on a walnut table beside a vase of white hydrangeas — Rich materials, natural light

Model in a white top and black trousers standing in a photo studio among lights and shoes — Behind the scenes, film border

Green side table with espresso cup, sculpture head and art books beside an open laptop — Workspace as still life

Moodboard references only. They show third-party brands and aren't ours to publish. Replace with licensed stock or our own shoot before any public use.

Five rules

Brief every photographer on these

01 · Light

Warm and directional

Window light, a lamp or on-camera flash at night. Real shadows. Never flat, bright and even.

02 · Colour

Film, not filter

Warm whites, rich browns, olive and chartreuse with one red. Soft grain, slightly lifted blacks.

03 · Styling

Props with a point

Rotary phones, books, velvet, leather, coffee, red pens. Every object should hint at the story.

04 · People

Half-hidden

Hands, crops and faces behind books, mugs or sunglasses. Deadpan over cheesy. Red nails.

05 · Crop

Leave room for CULT

Tight crops with one clean area where a headline or logo can sit.

Shoot list for our first brand shoot

Hands with red nails: typing, holding coffee, writing with a red pen
Laptop and phone on vintage furniture
Flat lays of proposals, notebooks and business cards
Bridget and Ebony, faces half-hidden behind props
Close-ups of texture: houndstooth, croc, velvet, tile
Perth interiors: cafés, bars, boutique shopfronts

Avoid

Generic laptop-and-latte stock, white seamless backgrounds
Big smiles straight to camera, team high-fives
Cool blue grades, heavy HDR, oversharpening
Visible third-party logos as the focus of a frame

Chapter 6

Voice

A boutique marketing studio for independent brands with personality. We sound like a trusted creative partner: sure of ourselves, warm, never corporate. It's not that serious. Your marketing should still be seriously good.

Who we are

Positioning

Who we serve

Independent, design-forward lifestyle businesses: cafés and restaurants, boutiques and fashion, beauty and wellness. Owner-led brands with personality.

We're selective. We work with people whose style fits ours, not big corporates or anyone after cheap and fast.

How we work

Partner, not vendor. An extension of your team, often for months or years.
High-touch and bespoke. Considered, tailored work. Never templated or rushed.
Calm, organised, reliable. Clear systems, so nothing slips.

What we stand for

Quality over volume. Fewer clients, done brilliantly.
Brand fidelity. Every piece true to the client's brand.
Restraint reads as expensive. Editorial, minimal, never cluttered.
Never cheap, never boring. Premium in our work and our pricing.

Pillar 01

Sharp

Short sentences, real verbs, no filler. We get to the point.

Pillar 02

Warm

Genuine and human, with a little wit. Never stiff, never corporate.

Pillar 03

Credible

Every claim backed by work and results. Confident because we can prove it.

Pillar 04

Composed

Calm and editorial. No hype, no panic, no exclamation marks.

How it sounds

We say · not

We say

"Your brand already has personality. We make sure people see it."

Not

"We leverage innovative synergies to optimise your digital presence."

We say

"It's not that serious. Your marketing should still be seriously good."

Not

"OMG you NEED this!!! Don't miss out!"

We say

"Fewer clients, done properly. That's how we keep the work this good."

Not

"Cheap, fast packages. Go viral overnight."

Taglines

Primary plus a supporting set

Build a cult‑like audience.Primary · everywhere

Join the cult.Calls to action, merch

Seriously good marketing. Not that serious.About page, bios

Small brands, big presence.Website hero · in review

Considered marketing for brands with personality.Descriptor · proposals

Words

Our vocabulary

Use

considered · partner · bespoke · crafted · independent · personality · story · plan · launch · presence · results · boutique

Avoid

synergy · leverage · disrupt · hack · guru · viral · obsessed · game-changer · 10x · hustle · cheap · packages

Tone by channel

Same voice, different volume

Instagram

Shortest and most playful. One idea per post, one line of Quipo.

Website

Confident and clear. What we do, who it's for, how to start.

EDM

Warm and useful. One idea, one story, one call to action.

Proposals

Most composed. Plain language, clear numbers, no slang.

Bar = how much personality comes through

Chapter 7

In use

Starter layouts for the places we show up first. Mostly Milk, Espresso and Wine, with Neon as a single spark.

Instagram grid

4:5 · 1080 × 1350

Cult Digital CreativeSeriously good marketing.Not that serious.

Let's talk.

Join the cult.

What we doBrand. Social. Content. EDM. Web.Perth · WA

Notes from the studio

Highlight covers

Monochrome · 1080 × 1080

WORKWork
SERViCESServices
STUDiOStudio
FAQFAQs
Us

Try a colourway

Business cards

Retro ID · 85 × 55 mm

Photo · 2026[Ebony's photo]

Cult Digital CreativeBoutique marketing & creative studioMember ID · CDC-0001

NameEbony Steffensen

RoleCo-Founder & Creative DirectorSocial · Content · Creative Direction & Photography

Emailebony@cultdigitalcreative.com.au

Mobile0423 844 542

Photo · 2026

Cult Digital CreativeBoutique marketing & creative studioMember ID · CDC-0002

NameBridget Savage

RoleCo-Founder & Brand DirectorBrand Design · Websites · Digital Marketing

Emailhello@cultdigitalcreative.com.au

Mobile0405 516 693

Build a cult‑like audience. The holder of this card is a member of the cult · cultdigitalcreative.com.au

Front × 2 · shared back

Email signatures

Three options · 600 px wide

A · ID card (matches the business card)

Cult Digital CreativeBoutique marketing & creative studioMember ID · CDC-0002

NameBridget Savage

RoleCo-Founder & Brand DirectorBrand Design · Websites · Digital Marketing

Emailhello@cultdigitalcreative.com.au

Mobile0405 516 693

B · Editorial

Bridget SavageCo-Founder & Brand Director · Cult Digital CreativeBrand Design · Websites · Digital Marketing

hello@cultdigitalcreative.com.au0405 516 693@cultdigitalcreative

C · Wine tab · final, in use

Ebony Steffensen Cult Digital Creative Co-Founder & Creative Director Social · Content · Creative Direction & Photography ebony@cultdigitalcreative.com.au · 0423 844 542 cultdigitalcreative.com.au · @cultdigitalcreative Build a cult-like audience.

Bridget Savage Cult Digital Creative Co-Founder & Brand Director Brand Design · Websites · Digital Marketing hello@cultdigitalcreative.com.au · 0405 516 693 cultdigitalcreative.com.au · @cultdigitalcreative Build a cult-like audience.

Proposal cover

A4

Proposal · November 2026For [Client name]

Considered marketing for [Client name].

Strategy · Social · Content · EDM · Web

Bridget Savage & Ebony Steffensen

Website header

Desktop · 1440

WorkServicesStudioBook a call

Boutique marketing studio · PerthSmall brands, big presence.

Strategy, content, EDMs and websites for independent brands with personality.

Start a project

BrandSocialContentEDMWebShoots

EDM

600 px · The Cult Letter

Seriously good marketing.

The Cult Letter · No. 01 Three things we'd fix on your website this month.

Small changes that make an independent brand look as good online as it feels in person. Five-minute read, no jargon.

Read the edit →

Fewer clients. Done properly.

Brand & strategyPositioning, voice and a plan you can actually follow.Learn more

BRAND

EDMs & contentEmails people open and content that looks like you.Learn more

EDM

WebsitesEditorial, fast and easy for you to update.Learn more

WEB

Instagram · TikTok · LinkedInPerth, WA · Unsubscribe

EDM rules

One full-bleed photo up top with a single Quipo line
One idea per email, one primary button
Outline pill buttons with an arrow, Espresso on Milk
Headlines and the logo as images with alt text; body copy in Arial
600 px, single column, Espresso footer every time

Mock-ups use moodboard photos as placeholders. Phone numbers and client names are in brackets until confirmed.