Cult Digital Creative × Bloom Body by Nicole

Brand hub · v1.0 · Personal trainingPerth, WA · November 2026

Stronger, from the inside out.

Main colourways
Chapter 1

Logos

A main logo and a sunrise mark, drawn to feel uplifting and grounded at once. The sunrise works on its own as a watermark over photography. Pick a colourway on any card, then copy or download.

The suite

2 marks · vector files
Chapter 2

Colour

Midnight navy carries the brand: confident, calm and a little unexpected for fitness. Mist and white keep everything light. Tap any swatch to copy its hex.

Approved pairings

WCAG contrast ratio shown
Chapter 3

Type

Higuen Elegant Serif for headlines, Jost for everything else.

Display · Higuen Elegant Serif
Train with intention.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 &@!?

Shown here in Cormorant Garamond, a free web lookalike.

Text · Jost · Google Fonts, free
Aa Gg
Light body copy Regular captions, UI Medium labels, emphasis

Type scale

Web px · print pt
Display
72 / 54 ptStronger, from the inside out.
Heading
40 / 30 ptTrain with intention.
Subheading
Medium · 20 / 15 ptPersonal training and nutrition support for women in Perth.
Body
Light · 16 / 10 ptEvery session is built around you: your body, your goals and your life outside the gym. Strength first, then everything else follows.
Label
Medium · 11 / 7 pt capsPersonal training · Perth · 2026
Chapter 4

Photography

Real women, real training. Warm natural light, strength over aesthetics, and food that looks as good as it fuels.

Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph
Bloom Body brand photograph

Three rules

Brief every photographer
Light

Warm and natural

Window light and golden hour. Never harsh gym fluorescents.

People

Strong, not posed

Mid-movement, focused, real bodies.

Colour

Soft and warm

Gentle contrast with a muted finish. Black and white for portraits.

Chapter 5

Voice

Encouraging, warm and direct, like a coach who believes in you. Never shouty, never shaming.

Pillar 01

Uplifting

Every message leaves people feeling capable.

Pillar 02

Grounded

Real advice, no fads or quick fixes.

Pillar 03

Personal

Speaks to one woman, not a crowd.

How it sounds

We say · not
We say

"Strong looks different on everyone. Let's find yours."

Not

"Get your summer body in 30 days!"

We say

"Show up for yourself. We'll do the rest together."

Not

"No pain, no gain."

Taglines

Primary plus supporting
Stronger, from the inside out.Primary
Train with intention.Socials, CTAs
Your strongest season starts here.Campaigns
Chapter 6

In use

How the identity comes together across socials, print and web.

Instagram grid

4:5 · 1080 × 1350
Stronger, from the inside out.
Train with intention.
New client spots open.

Business card

85 × 55 mm · front & back
NicolePersonal Trainerhello@bloombody.com.au@bloombodybynicole

Website header

Desktop
TrainingAboutResultsBook a session
Personal training · Perth, WAStronger, from the inside out.

Personal training and nutrition support for women who want to feel strong, capable and at home in their bodies.

Book a session

Example brand hub created by Cult Digital Creative for Bloom Body by Nicole. Contact details on mock-ups are illustrative.